Using the Orbit model to demonstrate community value

Bryan Robinson

Senior Developer Advocate


Using the Orbit model to demonstrate community value

Getting executive buy-in for community teams has never been easy. With the Orbit Model, we demonstrate the overall value of community to a company, but in ways, both community builders and executives can agree on.

In this workshop, we’ll work through strategies and metrics to gain full executive approval for community activities, build programs that gain investment, and build community flywheels that power tight loops between a community and a product team.

In this session attendees will learn how to:

  • Craft Community activities that move business needs
  • Report Community value
  • Tell the story of your community

About Bryan

Bryan Robinson is a designer, developer and community advocate for over 15 years. He has been building high-gravity technical communities both for businesses and localities for over 10 years. At that same time, he’s helped companies large and small build successful online brands and websites focused on providing strong value to end users to drive business goals. Today, Bryan works as a Senior Developer Advocate at Orbit Labs.