Developer marketing in practice

Christie Fidura

Director, Salesforce Developer Community

Salesforce

Developer marketing in practice

About Christie

Christie Fidura is an award-winning director at Salesforce, the world’s number 1 cloud computing company. As Director of the Salesforce global developer community, she believes in developers, technology that changes the world for the better, community and equality. Christie has honed her skills in marketing to the developer persona over her 25+ year background working for global enterprise IT organisations. She’s done it all, from performance marketing, message creation and community building. But at the end of the day, she’s a crafter of intelligent, impactful and resonant messages that build trust with developers to nurture, engage and activate them.

Christie believes in equality, customer relationship management, metrics, technology that changes lives for the better, and most importantly, the developers that build it.